The Rise of Male Facelifts: Trends and Benefits in 2024

In a significant shift away from the traditional stigma surrounding cosmetic procedures for men, male facelifts are on the rise. According to the American Society of Plastic Surgeons (ASPS), the number of men undergoing facelifts increased by 16 % between 2020 and 2022. This trend is driven by a growing desire among men to maintain a youthful appearance, boost self-confidence, and remain competitive in their personal and professional lives. Also by society socially accepting men going under the knife for aesthetic procedures. 

Expert Insights

Dr. Douglas Steinbrech, a renowned plastic surgeon at Alpha Male Plastic Surgery, attributes this surge to the increasing awareness of the benefits of facelifts for men. “Men are now more open to exploring options to enhance their appearance and address signs of aging,” Dr. Steinbrech explains. “A facelift can make a significant difference in restoring a more youthful and masculine appearance, which can have a profound impact on one’s self-esteem and overall quality of life.” Dr. Steinbrech expanded from one office in New York City’s Upper East Side to two additional offices in Beverly Hills and Chicago’s miracle mile.

Trends and Benefits

The modern male facelift is a highly personalized procedure, tailored to address the unique concerns of men. Some key trends and benefits include:

  • Restoring Definition: A facelift can help restore the definition of the jawline and facial contours, creating a more chiseled and masculine appearance.
  • Reducing Signs of Aging: By addressing wrinkles, fine lines, and sagging skin, a facelift can effectively turn back the clock and rejuvenate the face.
  • Enhancing Self-Confidence: The results of a facelift can have a profound impact on a man’s self-esteem, allowing him to feel more confident and empowered in his personal and professional life.
  • Minimally Invasive Techniques: Advances in surgical technology have led to the development of minimally invasive facelift techniques, reducing downtime and scarring.
  • Customized Approach: Dr. Steinbrech emphasizes the importance of a personalized approach, tailoring the procedure to each individual’s unique needs and goals.

Breaking Down Stereotypes

The rise of male facelifts also signals a shift in societal attitudes towards cosmetic procedures for men. “Men are no longer bound by traditional gender roles and stereotypes,” Dr. Steinbrech observes. “They are now more willing to take control of their appearance and invest in themselves.” He often sees men wanting to get a facelift to keep up with their younger colleagues as they deem them to be competition in the C suite.  Also advances in aesthetic procedures make the recovery time less so busy professionals can limit their downtime depending on the procedure.


The rise of male facelifts and male plastic surgery overall is a testament to the growing acceptance of cosmetic procedures among men. With the expertise of plastic surgeons like Dr. Steinbrech, men can now achieve a more youthful and masculine appearance, boosting their self-confidence and overall quality of life. As the trend continues to grow, it is clear that male facelifts are here to stay.  Dr. Steinbrech has picked up on this development over 10 years ago as he dedicated his practice solely to men at his Alpha Male Plastic Surgery offices.

Final Thoughts

In the words of Dr. Steinbrech, “A facelift is not just a procedure, it’s a transformation. It’s a chance for men to reclaim their youthful vitality and confidence, and live life to the fullest.” As the stigma surrounding cosmetic procedures continues to fade, it’s clear that male facelifts will remain a popular choice for men seeking to enhance their appearance and improve their overall well-being. If you are interested in seeing Dr. Steinbrech, you will have the option for an online or in person consultation at one of his three offices. Some men may opt for more non-invasive procedures such as Botox and dermal fillers.  Dr. Steinbrech has been  dubbed  the “Go To Surgeon for Men” by Forbes magazine and after reviewing his extensive before and after library on his website I can certainly see why.