Your medical office website is a reflection of your practice. It’s the equivalent of patients walking into your business. Just the first few seconds they’ll find out whether they should book an appointment or go with someone else.
An attractive practice can bring more patients to your practice. Plus, it’ll bring more eyeballs to your business. To increase your potential, you should create an informative and UX-friendly website. Here are some ways for an efficient website design that is appropriate for any medical practice.
Make Your Website User-Friendly
The key to a successful medical office website is one that’s user-friendly. Most people these days search for websites on their mobile phones. Visitors will only visit websites that are mobile-friendly.
Your website should be easy to navigate on all devices, including mobile phones or tablets. A mobile-responsible website makes it easier for your visitors to read the content or to book an appointment without constantly scrolling. This will make new patients feel more at ease with visiting your practice.
Use a Medical Writing Service
Using a medical writing service is a smart way to create a medical office website for patients. Professional medical writers will know how to develop content that sounds informational and offers expertise in a way that patients will be able to understand.
Have a Call to Action Button
You want to make it easy for new and existing patients to contact you right away — especially in the case of an emergency. Have call-to-action buttons strategically placed throughout your website. You can use them to have visitors call your practice or book an appointment.
Consider using immediate action buttons, which allow them to get referrals and request prescription refills. Patients will love this extra bit of convenience and reliable service. They will no longer have to pester your office staff to get whatever they need.
Use HIPAA-Compliant Forms
Your medical office website is more than likely to collect sensitive medical information. Incorporating the use of HIPAA-compliant forms will add that level of protection your practice demands. Your forms should also be mobile-friendly. It should take your patients just a few minutes of their time to input this information. It’ll also save your office staff time and money by reducing data entry.
Offer Educational Content
Become an industry leader in your practice by educating your patients on your website. You can do this through the use of articles, blog posts, videos, patient testimonials, and Q&As that address their burning questions. This is a great way to display your expertise.
Make Use of Visual Components
Visitors love visiting a website that’s visually appealing. Studies say that websites with strong visuals outperform dated websites that only contain text. Medical office practices need a website that has high-quality images that educate your patients and show the services you provide.
Your website should include pictures of your doctors and medical staff including short bios for each person. You might also want to include short videos that explain the procedures your practice offers, which can help ease nerves. Don’t go crazy with having both photos and videos. Too much will slow down your website and deter visitors away.
Make Your Brand Messaging Clear
Having strong brand messaging will help set your practice apart from others. Share your mission, values, and your brand story. This helps set you apart from your competition and allows new patients to get to know you better without stepping foot into your office.
Make that message clear on every aspect of your website. It takes one visitor a few clicks to determine if a business is the right one for them. You want to make sure your message is clear and easy to find.
These are just some of the ways that you can create a website that provides educational content, visuals, and HIPAA-compliant forms. Your website should provide patients with the information and prompt them to take action. Lastly, you also make sure that it’s professional-looking.