Health and wellness items come in a broad selection of treats, supplements, and products. Aside from vitamins, however, they are generally not thought of as basic necessities and fill a niche market that caters to health enthusiasts.
The demographic statistics of people who buy health and wellness items is a broad spectrum but is particularly concentrated among athletes and people with health issues. People who want to cure themselves of ailments logically will spend the most money on health and wellness products.
People who are exceptionally concerned about their health and want to stay as fit and healthy as possible logically make up the largest demographic. Here are 8 marketing ideas to reach these demographics and expand awareness of a new product.
1: Sampling Event
The easiest way to familiarize people with a health or wellness product is to hand out free samples. Whether the samples are supplements that increase energy or chocolate bars loaded with protein and vitamins, it is important to break the barriers by making customers familiar with your product.
2: Influencers
Influencers can have a profound effect in creating a bandwagon effect to entice people into trying your health and wellness items. If the influencer’s fans see them using the product, they may feel less anxiety about trying it out and become interested in it. This is especially the case if the custom content produced by the influencer is particularly memorable on their timeline.
3: Product Displays
It is important to get consumers’ attention by placing your product in attractive displays that showcase the benefits. You can have the best product in a store and still slump on sales if people don’t know the virtues of it.
4: Widespread Distribution
The strength of many success stores is their widespread distribution. If you can find a distributor who will put your product alongside similar products or categories, people are bound to stumble across it daily. It is just a matter of time before a percentage try the product and hopefully return as long-term customers.
5: Fill a Niche
Most new products fail because they have too much competition and can only capture a fraction of the market share. You can’t just come out with another generic multivitamin and expect to compete with branded products that are well-established. Health and wellness items need to find a unique niche that makes their product particularly attractive for a select demographic.
6: Ideal Price Point
Price points are important when it comes to sales. Customers have a lot of psychological resistance when certain prices are introduced to them. This is why many prices end with .99 instead of whole dollars. The psychological threshold of crossing into another dollar can be a make-it-or-break-it moment on a sale.
7: Festivals and Events
Exposing your products to large crowds of people by setting up a vending booth at festivals and events is sure to garnish attention. This is especially true if your products fit in with the theme of the event. If you sell supplements to cure a hangover, for example, you would inherently do well at an Oktoberfest-style event.
Moreover, participating in festivals and events provides an opportunity for direct interaction with potential customers. It allows you to showcase your products in a dynamic and engaging environment, where attendees are actively seeking new experiences and products that align with the event’s theme. By strategically selecting events that cater to your target audience or offer a relevant context for your products, you can maximize exposure and generate interest among attendees who are already primed to engage with your offerings.
8: Email Campaigns
Although a lot of people are afraid of spamming customers and wasting their time when it comes to email, there is still a lot of untapped potential. If you produce quality bulk email campaigns you can still reach a lot of customers and generate sales.
Moreover, employing effective email marketing tools and analytics allows you to track the performance of your campaigns, measure engagement metrics, and refine your strategies over time. By analyzing open rates, click-through rates, and conversion rates, you can gain insights into what resonates with your audience and optimize future campaigns for better results.
