The supplement business is a booming and rapidly growing industry with millions of consumers from all demographics. The supplement industry has been projected to hit nearly $100 billion by 2031 with a growth rate of 7.6% annually. Over 70% of all Americans are taking some kind of vitamin or supplement with even more growth projected for the future. During the COVID-19 pandemic, supplements hit all time highs with vitamin use increasing by 75% across all ages and 90% of all households purchased vitamins. Vitamins, specialty supplements, sports nutrition supplements, and weight management supplements have all especially seen rising numbers as their popularity continues to grow.
New scientific backing for new and existing ingredients are making many pay more attention to this blooming industry. Vitamins have been tied to improving physiological, cognitive, and functional outcomes as well as slow the rate of brain shrinkage. Supplements have also been proven to reduce injuries from workouts and improve performance during workouts. New ingredients and blends from new companies have also been taking center stage, with ingredients such as beta-alanine for controlling muscle fatigue and citrulline for improving muscle building.
Make sure you’re in the know as the vitamin and supplement industry continues to expand here: