There are so many skincare products on the market that it can be very hard to find one that works for you. This is especially true if you have skin allergies, which can be exacerbated by the wrong product. Sabrina Noorani, former derivatives trader and founder of ClearForMe, joins Startup Savants to discuss launching her software-as-a-service (SaaS) startup that aims to disrupt the skincare industry.
- Startup Savants is a business podcast that tells the stories behind up-and-coming startups.
- Startup Savants interviews Sabrina Noorani, former derivatives trader and founder of ClearForMe, to talk about how she launched her software-as-a-service (SaaS) startup.
- ClearForMe is a startup that helps consumers choose appropriate beauty products by offering clear, factual information about what these products contain.
Former Derivatives Trader Founds Beauty Products Startup
Although Noorani’s background as a Wall Street derivatives trader was unrelated to the beauty industry, her personal experience as a consumer of beauty products provided all the inspiration she needed to start her company.
In particular, Noorani had developed a serious skin condition around her lips that resulted from using the wrong skincare products. Finding products that were safe for her was extremely difficult because it was hard to tell exactly what they contained. She soon realized other people were probably having the same issues, given that ingredient lists were so hard to understand.
“It just shows you the depth of this problem, which affects every single ingredient that you read on any ingredient list,” she said during her interview with Startup Savants. “That’s the ‘why’ behind ClearForMe: to help transform the way we consume ingredient information so we can make good decisions when we’re shopping for products. It’s about providing that data in a user-friendly way so you can process it and make a quick decision, versus going down the Google rabbit hole.”
Transforming the Beauty Industry
During her interview, Noorani said her goal for ClearForMe was no less than to transform the beauty industry into something much more friendly to consumers. This required, among other things, designing a SaaS platform to help people find skincare products that are safe and effective for them, as well as help retailers and manufacturers connect with those consumers.
As a result of her team’s efforts, ClearFor Me now has a proprietary database of 1.3 million ingredients with standardized designations. This makes it much easier for consumers to tell what a skincare product contains, especially when a product has ingredients with multiple names.
“The role that we want to play … is to provide leadership around transparent information,” Noorani said during her interview. “That way, customers and retailers and brands can provide
the elevated service that they should be providing to their customers.”
Startup Savants Podcast
The Startup Savants podcast focuses on startups. Created by The Really Useful Information Company (TRUiC), the podcast features interviews with founders who tell the stories behind their companies.
The podcast brings together two viewpoints by hosts Ethan and Annaka, one an entrepreneur and the other a branding expert. Collectively, they provide listeners with a well-rounded perspective on the startup ecosystem, as well as key business insights that listeners can apply to their own companies.
Hear from real startup founders from all over the world about how they brought their startup ideas to fruition. Learn from experts sharing their industry knowledge on venture capital, securing funding, and more on the Startup Savants podcast.
In her interview with Startup Savants, Sabrina Noorani takes listeners on her journey from Wall Street to entrepreneur. She explains how she’s disrupting the $500 billion skincare industry, and how her own skin problems provided both the inspiration and practical experience she needed to succeed.