Pediatric care offices must always seek opportunities to grow and change, as those that refuse to make necessary changes risk becoming mired in stagnation and decline.
Pediatricians need to promote health equity actively by addressing systemic inequities and building strong, trusting relationships between families and medical providers.
Website
As a parent, one of the benefits of having access to your child’s health records and making appointments that fit your schedule are two major advantages of parenthood. You will want to be sure the office you select offers exceptional services – the best way to do that is through asking pertinent questions and listening carefully for answers from providers; here are some tips on identifying top candidates:
Search for a medical office with staff that are capable of meeting all your needs, preferably with an optimized website.
Idealy, you will also look for an environment which supports and boosts the child’s creativity and self-worth.
Social Media
Social media can help your pediatric practice and nursing expand by reaching patients and their families more directly. Facebook alone reaches over 2.7 billion users every month – giving your practice access to patients.
Twitter, Instagram and Tumblr are also useful platforms that enable healthcare providers to engage with patients worldwide and share information regarding the services provided.
Your posts could highlight community events and fundraisers in your area; don’t forget to add a link back to your website so visitors can learn more about you and your practice!
Social media can be an effective tool to promote and grow your pediatric care office, and is an effective source of business leads. Post pictures and videos, highlight new locations or special offers available through your clinic and use relevant hashtags to drive more visitors to your page.
Social media trends are ever-evolving, so it’s essential that you keep abreast of them in order to stay ahead of the competition. Research the latest buzzworthy themes in your area and incorporate those themes into your marketing efforts.
When it comes to marketing your pediatric practice, it’s essential to remain considerate and considerate of others. While social media allows you to interact with users and publish public posts, remember not to reveal confidential or private details about patients or their children through such platforms.
Be mindful that without an administrator account set up on your site, you could lose control of what your followers see if they don’t log in themselves. Therefore, create an administrator account so you can monitor what posts are made and respond swiftly should any issues arise.
If you need assistance using social media for your pediatric care office, professional marketing agencies are there to assist. They’ll be able to assess what strategies will work best and assist in implementing them successfully. Plus, these agencies can create comprehensive marketing plans which will bolster overall business performance while offering website design, SEO services, pay-per-click advertisements and social media management among many other things.
Email Newsletters
Email newsletters are a fantastic way to market your pediatric care office. From recruiting new staff members and sharing health tips to advertising new staff members’ arrival, the key is making sure these newsletters remain engaging and pertinent for readers.
Your newsletters need to target a specialized group of patients and families if they’re to be effective; don’t try and give everyone all of the same information at once; parents of toddlers often are interested in different articles than those with teens.
Segmentation and group tags can help you divide your patient list into groups who are most likely to respond positively to newsletters you send out, enabling you to concentrate your efforts on providing subscribers with high-impact, yet timely information.
When writing newsletters, keep the reader in mind and use friendly second-person language as though writing to someone directly. This helps them connect more closely with your organization and may increase the odds that they become regular website visitors.
The Cleveland Clinic’s newsletter delivers helpful, timely content that caters to a broad audience. In addition, it links to popular blog posts that appeal to both lay people as well as healthcare professionals.
Health e-Hints (monthly), its latest newsletter, offers age-appropriate health tips written by specialists and designed for ease of reading, with high-quality stock photos, concise headlines and succinct article descriptions.
These newsletters offer an invaluable way to reach a broad audience with valuable information and can serve as an effective means of encouraging parents to be more active participants in their child’s health care.
Newsletters can be especially effective at pediatric practices that serve a diverse population, where many factors could have an effect on children’s health. They allow practices to share success stories from other families while simultaneously showing individuals how their practice could assist them with their own lives.
An informative community newsletter can help your practice build relationships with its patients and increase trust between yourself and its clients. Furthermore, it may encourage parents to refer the office.
Community Involvement
Community involvement in pediatric care offices may take many forms. It could involve partnerships between health organizations and local schools that tackle social, economic, political or environmental factors that threaten children’s health, or partnerships between businesses and non-profit organizations that improve economic conditions in an area.
Partnerships often morph into long-term initiatives that tackle multiple issues at once and help improve overall health. For instance, community development initiatives providing healthy food options and safe places to walk may reduce chronic diseases while increasing physical activity levels.
Communities often become better informed of issues that affect them and develop stronger ties with government organizations as a result. With better knowledge comes improved communication of needs and opinions to public decision-makers ensuring decisions made are inclusive and sustainable.
Community involvement is integral in improving child health equity, including addressing racial and ethnic disparities by revolutionizing how pediatric care is delivered.
Partnership also means supporting families’ specific goals and priorities regarding their child’s health, including offering resources to overcome barriers to care or co-creating tools that measure things like attachment.
Implementing these strategies into their child health care system, pediatric offices can improve child and family well-being by incorporating these strategies into practices and policies of pediatric care offices. CHCS’ Accelerating Child Health Care Transformation (ACHT) program, funded by Robert Wood Johnson Foundation, offers examples of how pediatric care teams can make these changes in practices and policies.
Douglas Jutte, Renae Badruzzaman and Ruth Thomas-Squance offer more details on how pediatricians can leverage their professional voice to advocate for neighborhood investments by reading PHI’s Build Healthy Places Network journal article by Douglas Jutte, Renae Badruzzaman and Ruth Thomas-Squance. In it they explore ways pediatricians can advise and collaborate with community-based partners in improving neighborhoods, with hundreds of billions available for investments that will lead to healthier and more prosperous neighborhoods.
